Keren is the Co-founder and CEO of Ethical Apparel Africa (EAA) and brings 25 years of experience in sourcing, merchandising, and retail operations. Her passion for ethical manufacturing drove her to start the business with Paloma Schackert to develop a model that proves that living wages and worker empowerment are not mutually exclusive with cost-competitive product and profit. Keren has worked all over the world including living in Bangladesh for 3 years, setting up and running the George sourcing office. She has worked with both large retailers such as Walmart UK/South Africa and with small scale artisan suppliers. She is based in London, speaking frequently at conferences and developing the EAA strategy and international networks.